26 Mar 2023

Emails. Just hearing the word fills you with a bit of dread, doesn’t it? Especially if you belong anywhere near the global corporate establishment. But fret not! Today, we’re gonna look at the bright side. Now, marketers are a perenially (and sometimes annoyingly) optimistic breed. So let’s put on some rose-tinted glasses and look at what makes email marketing one of THE most effective, yet underrated digital marketing tools.

Scrolling through your inbox at the end of the day might seem like a daily chore these days, with around 319.6 billion emails sent worldwide each daystrong (as of 2021). You would think the marketing sphere would have been all over this concept for years. But believe it or not, businesses are only just starting to give email marketing the recognition it deserves.

So, what is it that makes email marketing such an effective tool? I mean, besides making it extremely simple for businesses to connect with their existing (and potential) customers. Figure this – according to a study by Statista, global email marketing revenue is expected to hit $17.9 billion by 2027! Email marketing for businesses is no less than a boon, allowing them to shape, grow, and market their brand AND boost their profits simultaneously. An absolute game-changer in our books, not going to lie.

So without wasting another second, let’s take a deep dive into the reasons why no business can afford to overlook the power of email marketing.

Here we go!

Awareness is All

“By the way did you hear who Pete Davidson is dating now?”

We don’t know. But we felt you were zoning out a little, so had to bring you back. It’s a priceless commodity these days, attention. And with all the goings-on in the world right in our pockets, it’s become a rat race among businesses and brands to claim your coveted attention span, stand out, and be memorable. And here is where email marketing chimes in.

It’s all about building brand awareness. Timely emails to subscribers (and potentially new customers) help you place your brand at the top of their attention span and enhance your visibility. Especially if you promise to spill the tea on Pete Davidson’s love life.

To grab someone’s attention from their daily doom-scrolling, your emails need to show off your brand’s personality. Elements like your logo, colors, and other branding elements allow you to leave an imprint in their minds and start to associate your brand with things like quality, reliability, and trustworthiness. This is bound to enhance your customer’s loyalty AND becomes much more likely to recommend your business to others, becoming a walking-talking brand promoter! Give the Revenue a Boost

Give the Revenue a Boost

Now, no matter what you say to yourself when you look in the mirror every morning about how your new product is going to change the world. Ultimately, if you don’t secure the bag, your dreams will remain just that – dreams.

Luckily for you (and us), email marketing is one of the most cost-efficient, revenue-boosting digital marketing tools out there today. Email marketing platforms (like Yapsody), allow you to create segmented lists to help you conduct targeted marketing at almost half the price of certain other email marketing platforms. By allowing you to pay for the number of contacts and not the number of emails, Yapsody has essentially lifted the ceiling off of the reach you can attain.

The cost per (possible) conversion is so low with email marketing for businesses, it’s a surprise that not everyone takes advantage of it. So in case you haven’t yet, it’s a no-brainer. Start today.

Enhance Your Content Marketing Strategy

Whether you’re running a tiny mom-and-pop store or a big corporation on Wall Street, email marketing can be game-changer for your content strategy. It’s plausible that you might have some structure of a coherent content strategy in place, with blogs, SEO, etc. But add emails to the mix? It will allow you to boost your content strategy in such an effective way, reaching far more people than your website ever could.

And even if you do not have any content strategy in place, email marketing sounds like a great place to start, doesn’t it? Especially with 50+ pre-designed, customizable templates and design options that Yapsody provides!

Track, Measure, Improve

Another nifty little nugget of email marketing for businesses is that it’s measurable. There are a number of Key Performance Indicators (KPIs) that you can track, depending on your goals. For example, you might want to look at your clickthrough rate, i.e. the % of people who clicked on a link in your email. Or the conversion rate – the % of people who actually bought something and became a customer because of your email.

Other KPIs to keep an eye on include your open rate (duh), your unsubscribe rate (oops), and even your list growth rate (how many new subscribers are you avoiding?). All of these metrics can give you valuable, actionable insights into how effective your email strategy is, and allow you to make data-driven decisions. Luckily for you, Yapsody Campaigns comes with an in-built tracker for all the metrics you can think of, and perhaps more!

In Closing

So there we have it. Email marketing is now all the rage for businesses that want to form meaningful relationships with their customers and make more sales. It's an absolute no-brainer because not only it helps you reach a lot of people with personalized content and helps measure your success and improve with every single iteration.

But here's the thing: email marketing isn't a magic bullet that works for everyone. It takes some serious thought, creativity, and analysis to make it a success. So if you're looking to harness the power of email marketing, take the time to craft a plan that's tailored to your business's specific needs. By doing so, you'll be able to create a marketing channel that speaks directly to your audience and helps your business grow.

Can you believe it’s 2023 and there are still businesses out there that do not deploy email marketing services properly? Thank God you’re not one of those, right? RIGHT? But just in case, here’s a one-stop shop for creating an effective, conversion-oriented email marketing strategy. Don’t forget to CC us about your success!