02 Aug 2023

You intend to organize the perfect event — you have the best performers lined up and a top-notch venue – but still wondering how you can turn your event into a "full house" success? One of the best ways to accomplish this is by adopting the best practices of email marketing for events. With the number of email users touching the 4 billion mark in 2023, what could be a more effective and no-brainer channel to reach your target audience and boost engagement?

This guide will help you implement the best practices for event email marketing that'll skyrocket your ticket sales. Follow our tips to promote your event and become the talk of the town!

Benefits of Event Marketing Emails

So, why should presenters utilize email marketing campaigns to promote their events successfully? Let's see:

1. Boosts Attendance

Increasing registrations and ticket sales is one of the most significant benefits of including emails in your event marketing plan. You can implement specific practices to gain from email marketing, such as by adding an RSVP button. Additionally, many event organizers provide incentives, such as early-bird discounts, to entice email subscribers to attend.

2. Builds Excitement

If you want to nurture subscribers and want them to look forward to your event, start by sending brief teasers with highlights. Moreover, you can also send keynote speaker introductions or videos and images from past events to build much-needed anticipation and excitement.

3. Provides Important Information

Based on audience segments, you can design beautiful pre-event reminders to notify your attendees about important dates, time, and things to carry or not to carry to the venue.

How to Use Email Marketing to Promote Your Events?

Here are some email types and templates to generate interest before ticket sale goes live and examples of follow-up campaigns that encourage your subscribers to act fast before tickets become unavailable.

1. Start with a Launch Campaign to Generate Interest

Similar to product launch marketing, event launches should begin with informational emails to let people know what is happening and what to expect in the future. A simple event email marketing campaign can include a few emails that spark interest and invite recipients. A more robust campaign can involve marketing materials and media to generate buzz.

2. Invite Prospects with Exclusive Offers

If your pre-launch was a success and you want to make the most of your email list, use special offers to convince people to register for your event. Try something simple, such as offering free promotional items, or include a discount code with a deadline to create a sense of urgency among your subscribers.

3. Inform People About Critical Event Dates and Details

As the event date approaches, you should increase as many sign-ups as possible. Sending reminder emails with a sense of urgency and a prominent CTA directing recipients to register is necessary. This can entail sending a dozen emails the week before an event with details about things to do or carry to the event. Moreover, alerting attendees that the event is happening soon is a good idea.

4. Thank Attendees with a Follow-Up Email

Following a successful event, you should contact your attendees (and vendors) to express your gratitude for making it possible. You can take advantage of this opportunity to craft a thank you email with a simple expression of gratitude and promise to see everyone again.

Email Marketing for Events: 7 Best Practices for More Conversions

Are you a novice in marketing territory? Fret no more since we've got your back!! Follow our tips to build a fail-proof email marketing strategy that lets you pull off a successful event.

1. Choose an Email Marketing Platform

If you do not have an email marketing platform to streamline your campaign efforts, it's time to start! Yapsody Campaigns platform checks all boxes of an effective email marketing solution and enables you to promote your campaigns like a pro.

The following features of our platform make it a perfect fit for businesses:

  • In-built email templates
  • Drag and drop editor
  • Audience segmentation
  • Flexible pricing and scalability
  • High deliverability
  • Analytics and reporting tools
  • Dark mode preview to test emails
  • Personalisation

2. Design Beautiful Campaigns

To market your event using emails, you need to design campaigns that are hard to forget. But how to do that?

It's simple! Log in to our platform, choose from 80+ predefined event email marketing templates, and customize it according to your branding needs to engage with your event attendees in the best possible way.

What’s more? You can not only customize these templates to invite people but also send important pre-event reminders, rewards, follow-up emails, and more!

Email Preview

Additionally, customize the emails with eye-catching graphics, authentic GIFs, or short videos to make the emails more engaging. To increase registrations, ensure the CTAs stand out from the rest of the text.

Last but not least, add social media links to the email footer to grow your subscriber base on the other digital channels.

3. Craft an Interesting Subject Line

The email subject line is one of the crucial factors that can drastically increase your open rates. It is the first email asset subscribers encounter when they open their mailbox, and it has to stand out from the other emails we get every day.

Thus, the subject line should accurately reflect the email's content and create a sense of urgency to encourage them to take action by triggering the so-called fear of missing out (FOMO) feeling.

Here are some examples of impeccable event email subject lines for better conversions:

  • Breaking news! (event name) is here!
  • You'll enjoy being here! Click for an invite! 💌
  • Attention: The last day to purchase early bird tickets
  • Secure your spot now! The [event name] VIP deal expires today 🤝

Besides creating memorable subject lines for event email marketing, you can leverage our platform to create preview text to provide a brief description of what’s in your email, capture your audiences’ attention, and gain higher open rates.

4. Send Customized Campaigns

Customized email marketing campaigns should be at the core of every business. By sending content relevant to your customer's needs, you'll make them feel more connected with your brand.

While the first step to personalized email marketing may be mentioning your attendees' names in the subject line or email introduction, it doesn't end there! Presenters can drive ultimate personalization with email segmentation.

Email Preview

5. Innovate with AI-Powered Content Generation Metrics

Before diving deep into your email marketing, consider the immense advantages of AI-driven content. The new AI content generator feature can effortlessly craft compelling subject lines, preview texts, and body content tailored to your event's essence. It not only saves time but also provides fresh and engaging content suggestions, keeping your emails at the pinnacle of relevance and effectiveness.

AI Content Generator

6. Send Campaigns Based on Examined Key Metrics

It is essential to analyze and monitor your key email marketing metrics for a successful campaign. While other platforms may provide you with key insights on important email metrics such as open rate, click-through rates, bounce rates, and so on, our platform goes the extra mile to create audience segments based on the above crucial data for improved targeting and help you stay ahead of the curve.

7. Test the Campaign

After creating your customized event marketing emails using our platform, you can test the campaign to check for mobile responsiveness and preview in dark and light modes to improve the reading experience for your audience.

This way, you can learn more about your reader's experience and concentrate your efforts to boost your email performance and maximize your promotional efforts.

Email Preview

Key Takeaways

In a nutshell, email marketing for events is a powerful strategy that offers exceptional outreach and boosts conversions. It's easy to manage and gives event organizers a creative space to interact with clients and prospects at a reasonable price.

Thus, you must level up your event email marketing game ASAP to market your in-person, virtual, or hybrid event like a pro.

Are you seeking a scalable, feature-rich email marketing solution to create different email campaigns and nurture your audience before the big day?

Sign up for a Yapsody Campaigns account and experiment with our assets today!