11 Sep 2023

In today's rapidly changing digital landscape, the one constant remains the timeless art of email marketing. According to the Financial Post, with an average ROI of $42 for every dollar spent, email marketing continues to outpace its digital counterparts, such as social media and search advertising. The reason? Direct, personal communication that resonates.

While email remains a powerful tool, email segmentation refines this tool to a laser's precision. It's no longer about casting a wide net but about delivering the right message to the right person at the right time.

So, how can audience segmentation enhance your inbound marketing efforts and what's the magic behind it? Let’s dig deeper! But before that let’s start with the basics.

What is Email Segmentation?

Email segmentation for audiences transcends traditional marketing. It is about understanding the diverse spectrum of your audience and tailoring content that resonates. This not only boosts engagement but also reduces unsubscribe rates, thereby nurturing long-term relationships.

Why Is Email Segmentation So Important?

Research by Yieldify indicates that 77% of ROI comes from segmented, targeted, and triggered campaigns. Generic emails lead to a generic response, or worse, no response at all. In contrast, a segmented approach ensures that the recipient feels seen and understood.

Read the blog further to learn about some interesting email segmentation ideas you can create using Yapsody Campaigns and how you can benefit from them!

1. By Geographic Location- Mapping Success

Weather patterns, cultural events, and even local holidays can drastically affect event turnout. Geographic segmentation allows you to adjust their pitch and content to fit regional peculiarities, thus ensuring higher relevance and engagement.

Leverage Yapsody Campaigns’ intuitive location-based email segmentation feature. Whether you're launching a summer event in Australia or a winter gala in Canada, ensure your emails reflect the locale's atmosphere.

sort contacts using system-defined segments (example: location)

2. By Age Groups- Bridging The Gap

While Millennials value experiences, Gen Z values authenticity, and Baby Boomers might prioritize comfort and convenience. Understanding these generational values can greatly influence the appeal of your emails, which makes audience segmentation according to age groups important.

Generalized content can often miss the mark, leading to increased unsubscribe rates. Segmenting by age helps in delivering content that's relevant, thereby retaining subscribers. With Yapsody Campaigns, you can create email segmentation by age and refine your strategy over time.

Read More: Draft a Top-Notch Email Marketing Strategy with Yapsody

3. Engaged in 30/60/90 days segment - Decoding Recent Interactions

The period following an interaction holds immense potential. This segmentation strategy hinges on this principle:

30-day segment

Fresh interactions signify high engagement potential. Whether you're an online educator or run an eCommerce platform, this is your golden window for impactful follow-ups. These are your 'hot leads', exhibiting fresh interest. Targeting this segment promptly can lead to immediate conversions and foster brand loyalty.

60-day segment

Waning but not lost, this email segmentation represents leads that need a nudge. A slight dip in engagement, but the memory of interaction still lingers. Maybe they're waiting for new stock, course release, or an exclusive discount. It's the perfect time to re-engage and remind them of your value proposition.

90-day segment

Here, re-engagement is key. Offer them a sneak peek into what’s new since they last checked in. Their interest may have waned, but it is not lost. Exclusive deals or rich, value-driven content can reignite their engagement.

With Yapsody Campaigns, effortlessly filter contacts based on recent interactions. By targeting based on these audiences, you can significantly enhance conversion rates and maintain top-of-mind awareness.

create custom segments to sort contacts (example: bounce rate in last 30 days)

4. Past Purchasers Segment - The Trust Anchors

Past buyers already trust your brand. The rapport exists, but it needs to be nurtured. By segmenting them based on their last purchase, businesses can encourage repeat purchases. Whether they've bought software, attended a webinar, or used a service, they've shown trust. Renew this trust by highlighting new features, events, or updates.

Segmenting past purchasers helps in personalizing outreach. With Yapsody Campaigns, tailor messages based on their purchase history and encourage further interactions. This fosters loyalty, reduces churn, and boosts overall lifetime value and trust.

5. VIP Email Segmentation- Rewarding Loyalty

Your most engaged users are not just a revenue stream. For a startup, they might provide testimonials. For service providers, they could be the key to word-of-mouth referrals. These aren’t just frequent buyers; they're brand ambassadors. Their genuine endorsement can potentially bring in more conversions for you.

Recognizing and rewarding VIPs enhances their loyalty. Using Yapsody Campaigns, businesses can shower your top-tier audience with exclusive deals or early access, reinforcing their special status and encouraging further advocacy.

6. At Risk or Can’t Lose Segment - The Potential Goldmine

From startups to established businesses, there's always a segment that's shown intent but hasn't taken the final step. Maybe they downloaded an eBook, did a product trial, or attended a free session. They're on the edge, and the right incentive can convert them. Every lead is a potential revenue stream. Those teetering on the edge of conversion, especially if they’re considering high-value purchases or long-term subscriptions, can’t be overlooked.

Identifying and personalizing outreach for this segment can lead to substantial revenue. Use Yapsody Campaigns to offer your ‘cant-lose’ segment, tailored incentives or information nudging them toward conversion.

Read More: Spam to Success: Why Email Marketing is So Crucial

7. Inactive Segment - Rekindling Old Flames

No interaction doesn’t necessarily mean a lost lead. Perhaps they’re overwhelmed with emails or haven’t seen content that resonates with them. Or maybe they missed your last few newsletters or got busy. A strategic re-engagement can rekindle their interest.

Reactivating even a small percentage of this segment can lead to significant gains. By using Yapsody Campaigns, you can identify inactive contacts, allowing for targeted re-engagement campaigns. This not only boosts potential conversions but also cleanses your email list, improving overall deliverability.

Take the Segmentation Leap with Yapsody Campaigns

As you delve deeper into email segmentation, you'll discover it's more than just a strategy—it's about genuine connection. When emails resonate, conversions happen. With the power of audience segmentation and the right tools, your email marketing can be transformed from a communication channel to a connection bridge.

Ready to redefine your email marketing journey? Embrace Yapsody Campaigns, harness the power of email segmentation, and watch your conversions skyrocket. Sign up and get started today!