Here’s a hard pill to swallow – Your customers care about your email campaign just as much as a tree does about a dog barking at it.
Are you looking for ways to stay on top of your customers?
With so much competition out there, marketing can be a tough game to crack. And at the center of it is your audience. If you don’t give them enough reasons to give their attention (and money) to you, they’re already on their way to your competitors.
I’m here to show you how to avoid that and make the most out of your email marketing strategy. I can assure you, you will never see the last one coming.
So, buckle up!
1. Content Is King
Most people spend a good portion of their day reading and responding to emails. So just assume that they’re arms-ready to left-or-right swipe your mail before they even know what the main content of your mail is.
This is why what you put down as your content is the holy line between the success and failure of your message, including your subject line copy.
As for the overall content, you need to make sure that your emails are interesting, useful, and of value to your readers. Basically, give them a reason to read them.
So, what do we do?
Choose topics that are relevant to both your brand and your target audience. Access their pain points; give them solutions to problems they never knew they had.
2. Visuals and Design will take you places
This point right here is all about attention-grabbing email marketing strategy. Trust me, you could never pay too much attention to your mail design
After you manage to get a click, visuals are key to holding a reader’s attention.
So, if you want to make sure your emails are getting read start-to-finish, make them visually appealing with eye-catching colors, interesting fonts, and beautiful imagery.
Wow them. Either with extravagance or sheer simplicity whatever works best with your brand voice.
This will help grab your reader's attention and keep them engaged.
If you're short on time or resources, Yapsody Campaigns’ email templates are a great solution. With over 50+ free templates to choose from, you can easily create stunning emails in just minutes.
3. Use Newsletters To Drill Your Brand Presence
If you get it right, newsletters work like a charm!
Sending a weekly newsletter is a great way to stay in touch with your subscribers and keep them up-to-date on what's happening with your company. But how do you actually go about sending a newsletter?
After compiling a mailing list, segment and schedule your emails according to your audience. I can’t stress enough how critical these two things are when it comes to email marketing (we’ll get there in about a minute).
But managing a newsletter including content creation, design, and keeping tabs on segmentation, listings, and a mailing schedule can be a nightmare. You can save your and your team’s time and energy with an easy-to-use email marketing tool.
There are many different options available, such as Mailchimp. However, if you're looking for other alternatives that fit your needs, you can check out our other blog about the Top 6 Value-for-Money Email Marketing tools of 2023.
4. Never skip Segmentation and Schedule day
Why? Well, segmentation basically divides your audience and makes sure that receive content relevant to their needs or liking. In a way, it helps you establish a strong relationship with your audience, and in turn, build your brand identity.
It's also a great way to test email design, content, graphics, and copy tone. This way, you can create a more personalized email that will help turn your audiences into loyal customers.
As for scheduling, nobody likes or bother with email notification lighting up their screen at 2 am in the morning.
The time you send your emails can have a big impact on your open and click-through rates. But you gotta factor in a few things: your audience demographic, your industry, and the type of message you’re sending out.
One way you can figure out the best time to send your emails is by conducting a trial-and-error test. Send out your email at different times and see when you get the best response rates.
Again, an email marketing tool is critical to get these data points.
Which brings us to...
5. Making The Most Out of Your Performance Metrics
Know one of the biggest reasons why some brands’ email marketing just works like a money printing machine?
No compromise on watching how your emails perform like a hawk. If you consistently keep on top of what's working and what isn't, your email marketing campaign will definitely bring results. This means paying attention to key metrics like open rate, click-through rate, unsubscribe rate, and engage rate.
But to get access to such important data can be difficult unless you are using an email marketing software tool. And you best believe Campaigns have one of the best insights and data generators, which gives you the bird's eye view of your email marketing initiatives in one place.
6. Make It Easy For People To Opt-out
I know what you’re thinking. Yes, it may seem like shooting yourself in the foot. Quite the opposite, actually.
Allowing your audience to have the option to unsubscribe from your emails actually can improve your brand reputation. It screams integrity, trust, and honesty. and reduce the number of people who will mark your email as spam
If you don’t give them that option, on the other hand, you’ll be looking at a line of unhappy subscribers, a tank in your reputation (cancel culture is real, you know), and even legal trouble.
So make sure you have one, and that it is easy to find.
Of course, setting up an unsubscribe link can be a bit of a hassle as you will need to either manually remove the subscriber from your email list or use various other software tools to get the job done.
To make the process much easier, you can rely on Yapsody Campaigns email marketing features that automatically create for you an unsubscribe link but also update your subscriber list for you.
So! Let’s go over things one more time.
Design grabs attention.
Newsletters helps with brand awareness.
Don't become a spam machine.
Segmentation helps you experiment.
Scheduling will catch ‘em at the right time.
Performance data will save your email marketing campaign.
And finally, content is what really sells.
Well, you know everything you need to focus on. All you now need is a system to do it for you. Check out Yapsody Campaigns to help with everything we just went through at a super affordable price of $95.88/year!
