Did you know, Mailchimp sent over 10 billion emails per month in 2014? Now, that's BIG.
The email marketing industry has been long dominated by Mailchimp. It provides its subscribers with advanced automated features that help carry out impressive marketing campaigns.
But the catch? It’s become quite heavy on the pockets. And that’s not the only problem with it these days.
Today, we will compare Mailchimp with an up-and-coming tool, Yapsody Campaigns, and trust me, it’s gonna be a match of the decade (at least in the email marketing universe).
it’s time for Yapsody Campaigns Vs. Mailchimp, people!
2 rounds: features and pricing structure.
Its All In The Features
Mailchimp offers its email marketing services with 4 different plans - charging for features as you go up the ladder. A small win - they have a free plan.
But their recent update limits your use to 500 contacts and 1,000 monthly emails.
The difference between the free and standard Mailchimp plans lies not only in the cost but also in the number of features you can use. And mind you, these include the basic, necessary features required to run a decent email marketing system.
A quick pros and cons rundown of Mailchimp’s free plan:
PROs - you get limited features like:
- Pre-built templates with limited customization.
- Basic reporting & analytics that track performance and monitor trends.
- Forms and landing pages that allow customization of design and layout.
- Email support for the first 30 days. As it says, for the first month. You’re on your own after.
CONS - the listed features themselves aren’t available to use to their full extent. How?
- The free templates have an additional limitation on customizing options.
- So is the case with forms and landing page customization — basically, paywalls.
- Performance metrics cover limited data points - not enough to track your email campaign extensively.
Now, even as a small business, upscaling with such limited features becomes quite difficult.
This is what makes Campaigns a better option already.
Now, Campaigns does not have a free plan just yet (you’ll definitely find us in your inboxes in due time), but we do have an all-inclusive free one-month trial plan to give you a taste of what a successful email marketing campaign with great features at your disposal looks like.
Similarly, a yearly or monthly subscription costs half as much and gives access to features twice as much as Mailchimp does.
Our standard monthly and yearly plans include all basic features like:
- Segmentation to categorize your mailing lists.
- Email scheduling to send out emails according to the different time schedules of your mailing lists, ensuring greater open rates.
- Drag-and-drop editor to simply drop and arrange content blocks.
- 50+ pre-designed templates that you can customize.
- Customized design options like customizing email background colors and themes.
- Pre-built journeys to copy-paste previously used templates that performed well in the past.
- Detailed performance metrics with 6 data points for better campaign insights.
- 24/7 customer support that answers your queries through the chat box or email.
- And finally, onboarding resources that give you access to 20+ videos and guides.
Similarly, our monthly and yearly plans include all of these very features at no extra cost.
This is the most important round.
Mailchimp is known for its premium prices. And like most email marketing tools, Mailchimp charges the users by the number of emails sent.
Based on 500 contact limit, an overview of Mailchimp’s pricing structure would be that they:
- Charge $9.24/month for 500 contacts.
- Have a maximum limit of 1,000 emails per month on their basic (called essential) plan after the free one - one of the 4 plans available.
- Charge by the number of emails sent.
- Charge extra for hitting contact or sending limit.
Now, here’s what it means for your business
If you’re an infrequent user with piled up unused emails, even the smaller plans like essentials and free cost too much for a monthly email limit of a mere 5000 and 1,000 respectively.
If you have bigger contact list needs, like say, 5000, the daily limit sets you to only 2000 emails. Unless you’re a company like Twitter or Meta that exceeds 100,000 contacts and 150,000 monthly email sends, your business will be limited by the standard plan that allows only 60,000 monthly email sends.
Even necessary security features like two-step authentication are charged additionally by Mailchimp.
This is where Campaigns KOs the giant.
How you ask? By charging NOT by the number of emails, but by the contacts limit you buy.
And the best part of it all? You can essentially send an unlimited number of emails.
So, be it 1000 or 10,000, there’s no upper limit to the number of emails you can send to your contacts. You only pay for an upgrade on the number of contacts you get. No hidden charges.
Let’s go over it all one more time:
- $7.99/month and $97.99/year for 1000 contacts, respectively.
- Charged only for the additional number of contacts added to the existing plan
- Unlimited number of emails for each contact plan
Sounds too good to be true?
Well, don’t take our word for it though. Instead, try our all-inclusive free trial month right here.
And if you end up deciding to bet on us, there’s a 33% discount on the annual subscription up for grabs right now.
Our goal is to help you grow your business. Not to send you off on a worrying spiral about spending what is a good chunk of your turnover, on a single aspect of marketing that is email marketing.